First purchases for a fashion retailer across Europe
An illustrative CPS program balancing fixed fees and revenue share across content, comparison and creator partners.
This case study is a composite example written to show how a campaign is structured. It does not describe a real client or real results.
Challenge
A fashion retailer expanding into Germany and France wants new customers, not discounts for people who would have bought anyway. Returns are common in the category, so the payable event needs a validation period.
Strategy
Run CPS paid on validated first orders from new customers, after the return window closes. Use a hybrid payout: a fixed fee plus a small revenue share, to reward larger baskets. Coupon and cashback partners receive a separate, lower rate.
Execution
- Localized product feeds and creatives for each market
- Clear validation period and payable order statuses in the offer terms
- Consent-aware tracking on the retailer's site
- Partner mix: content sites, comparison sites and creators
Optimization
Partners are evaluated on new-customer share and return rate as well as order volume. Creators with high engagement but small volume receive product seeding and custom codes. Placements that mostly capture existing customers are moved to the lower rate.
Result
A CPS program designed around the retailer's real economics — new customers, net of returns — with incentives partners can understand. Illustrative scenario; no results are reported.