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Articles on performance marketing, affiliate marketing, mobile growth, advertising technology and analytics.
Latest articles
Advertising Technology2 min read
What a postback actually does
Server-to-server postbacks are the plumbing of performance marketing. A plain-language walkthrough of click IDs, parameters and why S2S beats pixels.
Publisher Growth1 min read
Publisher EPC: the number that decides where traffic goes
Publishers compare offers by earnings per click, not payout. Understanding EPC explains why some well-paid offers get no traffic.
Analytics2 min read
Five signals of low-quality traffic (and what to do about them)
Invalid traffic rarely announces itself. These five patterns are where it usually shows up — and how to respond without punishing good partners.
Advertiser Growth1 min read
Planning a campaign across GEOs
A campaign that works in one market rarely copy-pastes into the next. What changes between GEOs, and how to plan for it.
Affiliate Marketing1 min read
Affiliate programs that last: incentives both sides can live with
The affiliate programs that keep good partners for years share a few design choices. None of them are about paying the most.
Mobile Growth1 min read
Beyond the install: optimizing mobile campaigns for day-7 value
Installs are the easiest mobile metric to buy and the weakest predictor of revenue. How to move optimization toward early value signals.
Industry Insights1 min read
Consent-first measurement in performance marketing
Privacy regulation and platform changes are reshaping measurement. Performance marketing can adapt — if it measures less, but better.
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