Pricing

You pay for outcomes. We agree the price first.

There is no rate card, because the price of an outcome depends on the model, market, vertical and volume. Payouts are agreed in writing before any traffic runs.

Request pricing

Models

Seven ways to pay for performance.

CPI · 01/07

You pay when the app is installed and opened for the first time.

Best for

App launches, category expansion, new GEOs.

Risk sits with

Shared — quality checks protect both sides.

Impression
Click
Install
Sign-up · Lead
Action · Sale

How costs are calculated

Simple arithmetic, agreed in advance.

CPIPer install: cost = payout × attributed installs
Installs attributed by your MMP and opened at least once.
CPAPer action: cost = payout × valid actions
Only the defined action counts — for example a verified registration or first deposit.
CPLPer lead: cost = payout × valid leads
Leads that meet the written definition; duplicates and invalid entries are excluded.
CPSPer sale: cost = fee or % × validated orders
Orders that pass the validation period, net of cancellations under the agreed rules.
CPC · CPMPer click · per thousand: cost = rate × clicks or impressions ÷ 1000
Used where reach or traffic tests are the goal, alongside performance objectives.

What can you afford to pay?

Put in your own numbers and this works out the payout your margin supports — and what a partner would earn per click at it.

What one conversion is worth to you$Gross margin, not revenue: what is left after the cost of serving that customer.Return you want on spend×3 means you want three units of margin back for every one spent.Clicks that convert%Your own landing page or store listing rate, as a percentage.Budget to model$Optional. Turns the rates below into counts.

Payout you can offer

$20.00

The number to agree with the network.

Break-even payout

$60.00

Pay more than this and each conversion costs you money.

Partner earns per click

$0.40

Payout × your conversion rate. This is what decides whether partners run the offer.

Strong. An offer at this level competes for attention with most others a partner could run.

Conversions: 500
Clicks needed: 25,000
Margin returned: $30,000
Profit: $20,000

Arithmetic on the figures you entered. Nothing here is a market rate, a quote, or a UniconAds result — whether a payout attracts traffic depends on your country, vertical and competition. Shown in US dollars. The arithmetic is the same in any currency.

How a quote works.

01Brief
02Proposal
03Terms
04Test

Brief: Product, markets, target outcome and expected volume.
Proposal: Recommended model, payout range and traffic mix.
Terms: Payout, caps, rules and billing agreed in writing.
Test: A learning budget to validate the price in practice.

Frequently asked questions

Is there a minimum budget?

Budgets are discussed per campaign. The main constraint is enough volume for sources to produce meaningful data during the learning phase.

What affects the payout?

Market, platform, vertical, how deep the conversion event is, and how well your funnel converts. Better conversion rates make lower payouts more attractive to partners.

Can the payout change later?

Yes, by agreement. Changes are best made with evidence from a stable test period, and applied going forward.

How does billing work?

Billing is based on validated conversions under the terms of your agreement. Invoicing schedule and payment terms are set out in the insertion order.

Next steps

Get a price for your outcome.

Request pricingAdvertiser terms