Services / User acquisition
Quality users, measured by cohort.
User acquisition for mobile and web products: targeting, creative testing, quality checks and measurement that follows users beyond their first day.
Acquisition is a retention problem in disguise.
Any campaign can buy users. The hard part is buying users who stay, pay or engage — at a cost the product can support. That is why user acquisition is measured by cohort: users grouped by when and where they arrived, and followed forward.
UniconAds plans acquisition per market and platform, tests creatives and sources in controlled budgets, and moves spend toward the sources whose users behave like your best customers.
- Per-GEO planning
- Creative testing
- Cohort measurement
- Quality monitoring
The acquisition loop.
- Target: Markets, platforms and audiences prioritized by value.
- Test: Sources and creatives tested with learning budgets.
- Cohort: Users followed by source for retention and value.
- Scale: Budget follows cohorts that retain and monetize.
Cohort metrics.
- RetentionD1 · D7 · D30
active on day N ÷ acquiredThe core quality signal by source.
- CACCustomer acquisition cost
cost ÷ paying usersWhat a paying user costs, not just any user.
- PaybackPayback period
time until cohort revenue ≥ costHow long it takes a cohort to return its acquisition cost.
Frequently asked questions
Is user acquisition only for apps?
No. The same cohort approach applies to web products, marketplaces and subscriptions.
How long before we know if a source works?
Early signals such as day-1 retention appear quickly; value signals take longer. Plans set a learning budget and review points in advance.
Next steps