Publishers / Monetization
Earn from outcomes your audience actually wants.
Performance offers pay for installs, leads, sign-ups and sales. Match the model to your traffic, and your audience gets relevant offers instead of noise.
Know your numbers
How publisher earnings work.
- EPCEarnings per click
earnings ÷ clicksThe single best way to compare offers. It combines payout and conversion rate into what each click is worth.
- CRConversion rate
conversions ÷ clicksHow well your audience matches the offer. Improve it with relevant placements and honest pre-sell content.
- PayoutPer conversion
The fixed amount (or share of revenue) paid for each valid conversion under the offer's model.
- ValidatedEarnings status
Conversions become payable after quality review and any validation period, such as a return window.
Traffic types
Where performance offers fit.
- 01
Content & reviews
Comparisons, guides and reviews convert well on CPL, CPS and CPA offers.
- 02
Apps
In-app placements suit CPI and CPA offers for complementary apps.
- 03
Communities
Trusted recommendations in niche communities, within each offer's rules.
- 04
Email & newsletters
Opt-in audiences for offers that allow email traffic.
- 05
Creators
Demonstrations and honest recommendations with disclosed partnerships.
- 06
Media buying
Paid traffic from allowed sources, optimized with sub-IDs.
Sustainable beats spiky.
Traffic that converts and stays converted is worth more than traffic that spikes and gets reversed. Offers reward the quality of what you send: rejected conversions reduce real earnings, and repeated rule breaches end partnerships.
The publishers who earn the most over time treat offers like products they recommend: they pick fewer, more relevant offers, test placements with sub-IDs, and read the rules.
Frequently asked questions
When are earnings paid?
On the schedule and minimum threshold set out in the publisher terms, after conversions are validated.
Why was a conversion rejected?
Common reasons are traffic outside the offer's rules, duplicate conversions, or failed quality checks. Rejections should always come with a reason.
Can I use paid traffic?
If the offer allows it. Some offers prohibit specific channels such as brand bidding or social ads — check each offer's rules.
Next steps