UNICONADS

Services / Media buying

Media bought against conversions, not reach.

Programmatic, social, search and native media planned and optimized toward the outcome you care about — with every placement measured to conversion.

Channels

Where we buy.

  1. 01

    Programmatic display & video

    Audience and contextual buying with placement-level reporting.

  2. 02

    Social

    Creative-led campaigns with fast testing cycles.

  3. 03

    Search

    High-intent demand, within brand-bidding rules.

  4. 04

    Native & content

    Explainer-friendly formats for considered purchases.

  5. 05

    In-app

    Reach across app inventory for mobile goals.

  6. 06

    Push & notifications

    Only opt-in, compliant inventory where appropriate.

How buying is optimized.

  1. 01Plan
  2. 02Test
  3. 03Measure
  4. 04Reallocate
  1. Plan: Channels, audiences and budgets matched to the conversion goal.
  2. Test: Creatives and placements tested in small, controlled budgets.
  3. Measure: Every placement tracked to conversion, not just to click.
  4. Reallocate: Budget moves to what converts; waste is cut early.

Why conversion-led buying is different.

Reach-led buying optimizes for cheap impressions. Conversion-led buying optimizes for cost per outcome — which often means paying more for placements that convert and cutting cheap placements that don't.

Because all buying is measured to the same conversion events as the rest of the network, media and partner traffic can be compared on equal terms.

Frequently asked questions

Can media buying run alongside partner campaigns?

Yes. Both are measured on the same conversion events, so budgets can be compared and shifted.

How is brand safety handled?

Through placement exclusions, category controls and review of reported placements, agreed with you before launch.

Next steps

Buy media that has to earn its place.

Choose which categories you allow. You can change this at any time from the footer.