Advertisers / Solutions
Outcome-based growth, shaped by your industry.
The right model, event and traffic mix depend on how your customers buy. These are the structures that tend to fit each category.
By industry
Where each model fits.
- 01CPI · CPA
Mobile apps
Install volume to learn, then CPA on the in-app event that predicts retention.
- 02CPS · CPA
E-commerce & D2C
Validated first orders, rules for returns and coupon partners, product feeds for publishers.
- 03CPA · CPL
Fintech
Funded accounts or approved applications, with KYC and compliance rules written into the offer.
- 04CPL · CPR
Education
Qualified enquiries with verified contact details and downstream feedback on contact rates.
- 05CPA · CPR
Subscription & SaaS
Trials and first payments, with attribution windows that match the trial length.
- 06CPS
Travel
Completed bookings with validation after cancellation windows, often with comparison partners.
Same principles, different details.
Every category shares the same foundations: an agreed conversion event, reliable tracking, clear traffic rules and optimization by source. What changes is the event, the time it takes to happen, and the rules the category requires.
Regulated categories — finance, insurance, health, education — often need extra review of claims and landing pages in each market. We plan for that before launch rather than after.
Models
Seven ways to pay for performance.
You pay when the app is installed and opened for the first time.
Best for
App launches, category expansion, new GEOs.
Risk sits with
Shared — quality checks protect both sides.
- Impression
- Click
- Install
- Sign-up · Lead
- Action · Sale
Next steps
Not sure which structure fits?
Tell us about your product and markets. We'll suggest a model and a first test.