01Reach
Find the right attention.
Campaigns start with audiences, not inventory. Traffic partners bring reach across web, in-app, social, search and content — each source tracked separately from the first impression.
- Signal
- Impressions
- Priced as
- CPM
01Attention/ Performance marketing · Advertising technology
Turn attentioninto performance.
UniconAds connects advertisers with high-performance traffic partners through measurable acquisition campaigns.
Hover a bright node · click to trace it
Scroll to follow the traffic
Illustrative metrics
Campaigns we power
Trusted by advertisers across fintech, gaming and consumer apps
A snapshot of the brands our partners run traffic for — every campaign measured on real, verified conversions.
01 / 08
FairMoney
Loans & banking
All trademarks and logos are the property of their respective owners and are shown only to identify campaigns we work on.
02Traffic
From reach to revenue.
Performance marketing is a chain. Every link is measured — and every link can be improved.
02Engage
Earn the click.
Creatives, placements and offers are matched to intent. What gets clicked is data. What gets ignored is data too.
- Signal
- Clicks
- Measured by
- CTR · CPC
03Convert
Pay for the outcome.
Installs, leads, sign-ups and purchases are recorded as conversion events — the moment cost turns into value.
- Signal
- Conversions
- Priced as
- CPI · CPL · CPA
04Measure
Attribute every event.
Click IDs, sub-IDs and server-to-server postbacks tie each conversion to its source, so spend is judged by result — not by volume.
- Signal
- Postbacks
- Measured by
- CVR · EPC
05Scale
Move budget to what works.
Sources that convert earn more budget. Sources that don't are paused. Growth becomes a process instead of a guess.
- Signal
- Revenue
- Measured by
- ROAS · ROI
03Engagement
One network. Multiple performance models.
Choose the moment you pay for. Each model moves risk to a different point in the funnel.
CPI · 01/07
You pay when the app is installed and opened for the first time.
Best for
App launches, category expansion, new GEOs.
Risk sits with
Shared — quality checks protect both sides.
- Impression
- Click
- Install
- Sign-up · Lead
- Action · Sale
04ConversionFor advertisers
Acquire customers, not just clicks.
Set the outcome, the markets and the price you'll pay for it. The campaign engine routes traffic toward that goal — and shows you exactly what happened.
04ConversionFor publishers
Monetize traffic that performs.
Pick offers that fit your audience, promote them with your own tracking link, and get paid for every verified conversion.
Offer marketplace
05Data
Performance means nothing without trust.
A conversion only has value if it's real. UniconAds is built to support traffic-quality monitoring and validation at every step of the funnel.
Built to support traffic-quality monitoring and validation.
05Data
See every conversion in context.
One view from click to profit — by day, week or month, by GEO, device and source. Built directly in the browser, not a screenshot.
06Optimization
Chaos in. Predictable growth out.
Raw traffic is noisy. Filtering removes what isn't real; optimization moves budget toward what converts. The result is growth you can plan.
01
Chaos
Unfiltered traffic from every direction.
02
Filtering
Invalid and low-quality events are removed.
03
Optimization
Budget follows conversion rate.
04
Predictable growth
Variance shrinks. Planning becomes possible.
Outcome variance
06Optimization
Everything between the impression and the invoice.
Every discipline in one system. Move around the orbit to see how each one contributes.
01 / 08
Performance marketing
Campaigns priced on outcomes — installs, leads, sign-ups and sales — and optimized at source level.
06Optimization
Where engineering meets advertising.
The people planning your campaigns are the same people who write the tracking, ship the apps and read the logs. From the first click to the acquisition, we know what is happening underneath — because we built it.
- 01
From the click to the acquisition
Click, redirect, postback, attribution, payout: every link in that chain is code somebody wrote. We have written it, so when one of them fails we can tell you which.
- 02
Engineers, not intermediaries
Everyone on the team comes from software development. When attribution misfires we open the code, rather than open a ticket with somebody who can.
- 03
We build the product, not just the campaign
Apps, landing pages and web platforms are built in house, so the funnel and the thing at the end of it are designed together.
- 04
Measurement is an engineering problem
Clean numbers come from a correct implementation, not from a dashboard. We treat it that way.
Advertising
- Campaigns
- Creative
- Audience
- Acquisition
- Media
- Optimization
UNICONADSPerformance + technology
Technology
- Code
- APIs
- Tracking
- Data
- Analytics
- Infrastructure
07Revenue
Built around measurable performance.
No borrowed logos, no invented numbers. Just the principles the network runs on.
- 01
Transparent campaign economics
Models, payouts and conversion definitions are agreed before a single click is bought.
- 02
Conversion-focused tracking
Click IDs, sub-IDs and server-to-server postbacks — each conversion tied to the source that created it.
- 03
Designed for both sides
Advertisers pay for outcomes. Publishers are paid fairly for the traffic they send. The network only works when both win.
- 04
Quality before volume
Traffic is reviewed against quality signals so budgets reach real people.
campaign.termsv1 · agreed
- model
- CPI · CPA · CPL · CPR · CPS
- payout
- —
- event
- install / lead / sale
- tracking
- S2S postback · click_id
- quality
- reviewed
- window
- —
You pay when →conversion.verified
08Growth
Built for global performance marketing.
Audiences, devices, payment habits and regulations differ by market. Campaigns are planned per GEO — not copy-pasted across them.
08Growth
Ready to make every conversion count?
Tell us what you want to grow. We'll reply by email with next steps.